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	philosophy We live in a world carved up by boundaries. Superficial differences in language, race, religion, social class, values and beliefs blind us to our shared humanity. We believe in going beyond these artificial barriers, to seek the true essence that ties us all together. This means freeing our minds and hearts, and breaking away from set beliefs. For only in a world where we find common ground with one another, can we accept each other for who we are. Have our differences respected. And be free to live our dreams. We and our brand live by 3 simple principles: Be non-judgemental and open-minded about our differences Live simply and organically Treat all people with equal respect

Today, about 180,000 people around the world will leave the countryside and move to a city. Humans are becoming urban creatures at an accelerating speed. The United Nations calculates that London's population took 130 years to grow from 1m to 8m. Bangkok, Thailand took 45 years. Dhaka, Bangladesh 37. And Seoul, South Korea just 25. In much of Asia, rice is the essence of survival. Poor people in both cities and rural areas spend 1/2 to 3/4 of their incomes on rice - and only rice. Millions of resource-poor farmers eke a living on small parcels of land in remote, mountainous or arid regions. Yet it is estimated they produce as much as 20% of the world's food - largely without the benefit of modern agriculture. Majority of the world's resource-poor farmers are women. They produce more than 1/2 of the food grown around the world. In some regions, as much as 80%. If a girl gets at least 6 years of education, her childbirth survival rate in adulthood will dramatically and consistently improve. The world's poor actually own trillions of dollars' worth of assets. But their houses, plots of land and businesses lacked formal title - and so can't be used to do all the things that people in wealthy countries do to turn a little money into a lot of money. Establishing property rights is a necessary first step.

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