nuabs was born one weekend when the few of us were hanging out.
Somewhere along the line, we started talking about the issues our world faces: climate change, global warming, war, conflicts, threats to the natural world, loss of indigenous tribes, growing shortage of food, uncontrolled inflation and a voracious material culture.
Maybe these problems will always be there. Still we want help make things a little better.
We thought the best way would be to set up a brand based on our
philosophy. One that tries to promote opportunities for people of the third world, instead of exploiting them. One that fosters understanding and bridges the different worlds.
What better way to build common ground then by introducing a common footwear. After all, it has been said: “You can only understand someone after walking a mile in his shoes.” So we chose the type of
sandals worn by farmers, which we felt would be cool for urbanites.
Through nuabs, we hope to express our passion for living and humanity. Perhaps inspire and connect to other like-minded people as well.
In fact, the name “nuabs” says a lot about how we view ourselves and what we hope to achieve.
nuabs stands for “new Asian beings” – self-determining individuals who shape our own destiny through conscious choices and actions. We are people who choose to be responsible and open-minded members of the global community.
